Introduction A critical review of the typical “unit selection framework” popularised by Singapore property influencers/agents (stack selection, facing/floor premiums, launch timing, and exit strategy). I’m not reviewing any one named person but I’ll flag where these frameworks are strong, where they can mislead, and what good practice due diligence looks like in Singapore’s context (ABSD/SSD, URA pipeline, new launch pricing behaviour, etc.). A. The framework itself — what it gets right and what