Dear Cecil, Thank you for your response. In such case, what would be the best colour/shapefor a company logo? There are 4 partners in this business and it would not be very practical to design the logo based on the elements of all 4 people. Is it correct that man can either use the colour or shape of the element which represents the category of business, or use the control cycle?For example, as Orange did with theirsquare orange logo - their business is communication (water) controlled by earth (orange/square). Regards, I.M